- Project Name
-
Halawa
- Location
- United Arab Emirates
- Industry
- Traditional Sweets
- Provided Services
-
- Rebranding
- Visual Identity
- Packaging Design
- Digital Art
- Digital Design
- Print Collateral
Project Description
Halawa is a United Arab Emirates based traditional sweets brand rooted in the familiarity and nostalgia of regional sweets. For the rebrand, we wanted to bring that heritage into a more expressive and contemporary visual world. Digital art became a key part of the identity, drawing from traditional elements, textures, and details to create a visual language that feels familiar while giving the brand a fresh personality. The same approach was carried through the packaging, turning each product into an extension of the story.
